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We understand what cognitive scientists have known all along: People forget facts—but they have a virtually limitless memory for stories, particularly those that touch them emotionally. Through ten years of design and teaching experience, we’ve refined our narrative-driven design process, translating literary conventions—idioms, symbols, plots—into the language of design.
Orange22 design is something like a book that seems to have been written specifically for you: When you turn to the last page, you want to start over from the top. Which is exactly how we help brands win the fight against consumer inertia.
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